Winter Olympic ratings surge to heights not seen in years

The 2026 Milan-Cortina Winter Olympics became the most-watched Winter Games in the U.S. since 2014, with 23.5 million average ...

Winter Olympics Viewership Figures Were Off The Charts

NBC's 2026 Winter Olympics coverage averaged 23.5 million viewers, nearly double 2022's. February was Peacock's biggest month ...

Winter Olympics Close With Nearly Double the Viewers From 2022

NBCUniversal's coverage averaged more than 23 million viewers, and Peacock had its best month ever.

2026 Winter Olympics had 96% increase in viewership over 2022 Games, NBC says

Viewership of the 2026 Winter Olympics at Milano Cortina reportedly up 96% over 2022, NBC announced Feb. 23.

NBCUNIVERSAL AVERAGES 21.4 MILLION VIEWERS FOR MILAN CORTINA OLYMPICS OPENING CEREMONY ON NBC AND PEACOCK – UP 34% FROM 2022 WINTER GAMES

Spectacular Opening Ceremony from Four Locations Kicks Off Milan Cortina Olympics. Led by Peacock, NBCUniversal Delivers Most-Streamed Winter Games Opening Ceremony Ever. Friday N ...