Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My. Each ad is about 13 ...

Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman. Back in 2022, Gurman said software engineering was "already underway" to display ads in ...

The promotion ties to the Apple Music Super Bowl LX Halftime Show with Bad Bunny. Apple just gave new subscribers an extended opportunity to try its music streaming service, offering three months of ...

Following the controversial iPad Pro ad, which caused Apple to step back from a broader campaign and even issue a rare apology note, the company seems to have lost its magic. It's now removing another ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple rebrands ‘Search Ads’ to ‘Apple Ads’ It says it’s because they’re now available beyond just search results Apple might also be looking to extend its ads into other services Apple has rebranded ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business. When Apple first launched ads in the App Store, they ...

Apple apparently hasn’t learned much from the criticism it took earlier this year for an ad showing creative works unceremoniously crushed in an industrial press (see “Apple Apologizes for Tone-Deaf ...

For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had ...

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