In the latter part of the 19th century John Wanamaker, the father of modern advertising, is reputed to have said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which ...

One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google ...

Attribution helps you identify the most lead-generating channel so that you can invest more time and resources in it. Attribution Example Let's say you sell hair care products and run a haircare ...

We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer ...