'It's for kids that actually play': After 2 weeks in the wild, LEGO Smart Play has positive reviews from families, despite price concerns

I find your lack of faith disturbing.
MyBroadband

Lego unveils new brick that is a tiny computer

The Lego Group has unveiled its Smart Play system, which uses “Smart Bricks” and “Smart Tags” to bring Lego sets to life. The Smart Bricks are powered by a custom ASIC chip that is smaller than one ...