The digital marketing landscape has been increasingly dynamic, to put it mildly. Pandemic-related restrictions and data security/privacy regulations made hundreds of companies the reexamine old ...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

WARC has released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12 months, together with practical guidance for advertisers ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...

In this Q&A, John Matthews, executive director of advanced advertising at Foxtel Media, discusses the democratising power of ...

Q4 2025 Management View CEO Bill Wilson shared that "Townsquare's fourth quarter results and therefore, our full year results for 2025 met the total net revenue and adjusted EBITDA guidance that we ...

2024 was a year of hectic change for ad measurement. Third-party cookies may have been given a reprieve by Chrome, perhaps even an indefinite lifeline. But, still, user-level data is running dry, to ...