It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger and more effectively. I like the old proverb: "If you want to go fast, go alone.

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

One of the most unexpected outcomes of the 2016 presidential election was the increased scrutiny of the quality and integrity of online content. The term “fake news” is thrown around constantly, ...

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

For CPG companies and retailers, few metrics matter more than "share of shelf," yet without a common definition, the industry suffers from misaligned conversations, wasted resources and low levels of ...

Acquisitions should be a tool in every growth company’s toolkit. Of course, an acquisition is not something you reach for in every instance — you still need to focus on delivering a great product at ...

This year drove M&A dealmakers to face unrelenting challenges and a stark decline in activity, by result. Rising interest rates, geopolitical turmoil, and unmuted fears of economic recession drove a ...