The programmatic trading landscape is evolving fast. As a result, there are considerable differences in the way the U.S. and European markets are developing. Real-time bidding (RTB) first emerged in ...

Programmatic controls act as your first responder, enforcing boundaries the moment conditions drift beyond safe limits. This is just as relevant for spread betting, where leveraged exposure behaves ...

Real-time bidding (RTB) makes up about half of programmatic video ad sales, says Ooyala, and that area saw big quarter-over-quarter growth in all markets, increasing by nearly 50 percent in the second ...

LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, was recognized this week for its exceptional technology and ...

Algeria-based super app Yassir has acquired Paris-based adtech company Kawarizmi as part of its strategy to build an ...

While the programmatic industry continues to develop more tools and solutions; Limelight Inc.’s new whitepaper, "Title TDB" ...

Magnite (NasdaqGS:MGNI) has partnered with NOVA Entertainment to power programmatic buying of in-store digital audio inventory across Australia. The company is also integrating Genius Sports' Moment ...