Apple launched three new MacBooks last week, and CEO Tim Cook says the launch set a new record among first-time Mac buyers.

Apple is turning 50 this April. The CEO Tim Cook reflected on the company’s 50th anniversary with a heartfelt message ...

Latest stories about Tim Cook on Business Insider ...

In a letter to young creators, Apple Inc.’s CEO, Tim Cook, disclosed the crucial question that steered his choice to join the ...

Apple’s 50th anniversary is next month on April 1, and CEO Tim Cook just published a new letter marking the major milestone.

Apple CEO Tim Cook once faced a career decision that, by most rational measures, made no sense. After spending roughly 12 ...

This week's top tech news, phone launches, and announcements.

During Cook's tenure, Apple’s market value has soared from under $1 trillion to multiple trillions.

I don’t want people using them too much,” Cook said of his company's ubiquitious smartphones. “I don’t want people looking at ...

In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies ...

Today is the one of the last days of the Epic Games v. Apple trial, and Apple CEO Tim Cook has taken the stand to ask questions levied by both Apple and Epic lawyers. Cook's testimony won't be ...

Under his leadership, Apple has seen remarkable growth and profitability Investopedia / Alex Dos Diaz Tim Cook is the chief executive officer (CEO) of Apple, one of the largest companies in the world.