That's certainly true. But think of the situation from your customers' and prospects' perspective. They're slammed with probably more than 100 business emails every day, and most of those are tossed ...

Emails are one of the most common forms of communication these days, especially in business. Whether you’re sending correspondence about a job prospect, a business recommendation, or some other ...

You reviewed your resume, ensuring it was accurate and professionally presented. You wrote an incredible cover letter and jumped through every other job application hoop. Then the weeks tick by, and ...

Poor writing can make others think you aren't intelligent. I'm the executive editor of a magazine and know firsthand how grammar can change the meaning of a sentence. Don't get caught up in ...

When you have a new employee joining your company, you want to make a good impression. You want to help them feel part of the team. And you likely have important first-day information to share, such ...

According to Tellwise, the average consumer gets over 100 emails per day, but opens just 23% and clicks on only 2%. When you’re sending a sales email, you need to be part of that 2%. But how do you ...

Cold emails feel like talking to an empty room. You write a great message. You hit send. Then nothing happens. Your email sits in someone's Gmail inbox, ignored and forgotten. Here's what most people ...

Many people have been writing emails and texts since middle school. Your audience was interested in what you had to say. And your audience was small. Today, your audience is desperate to delete, defer ...