Roku is partnering with Google as a launch partner for its Confidential Publisher Match identity solution in Display & Video 360.— This story first appears at TheDesk.net, a premium source for ...

Add Yahoo as a preferred source to see more of our stories on Google. The Mechanical Licensing Collective (The MLC) has announced its new Supplemental Matching Network, which consists of five ...

Accurate person identity data is one of the most difficult challenges in healthcare today. The stakes are high; merge the wrong records, and you create a privacy risk; fail to link the right ones, and ...

Google Ads announced what it calls "confidential matching." Confidential matching is a "way to securely connect your first-party data for our measurement and audience solutions," Google said. And it ...

Back in August, San Francisco-based LiveRamp released GetOnboard, a CRM “data onboarding” software system designed to bridge the gap between marketers’ customer data and their online marketing efforts ...

Geospatial data integration and matching techniques are pivotal in reconciling spatial information from diverse sources, enabling comprehensive representation and analysis of the physical world. These ...

Google added encryption to a core advertising product intended to secure an advertiser's customer information during a time when more data is being used to serve personalized ads. The technology, ...

Syniti announces Syniti Match release for efficient, AI-driven data matching Your email has been sent On October 19th, Syniti, the global enterprise data management solutions provider, announced an ...

Google sent out emails to some advertisers and also posted on its blog about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer ...