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Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
Anthropic paper’s empirical core comes from a much narrower source than its title suggests. As result, it should not be read as a measure of AI’s labor-market impacts.
GPT-5.4 is also more reliable, producing 18% fewer errors and 33% fewer false claims than GPT-5.2, according to OpenAI.
OpenAI launches GPT-5.4, calling it its most capable and efficient AI model yet, with AI agents, computer control, improved reasoning, and a 1M-token context.