Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Unity AI will soon be able to create complete video games via natural language prompts. This is promised by Unity CEO Matthew Bromberg, according to the industry magazine Game Developer in an ...

Making a video game usually means learning to code, working with complex game engines, and spending hours piecing everything together. That is true even for simple casual games. Many aspiring ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

Mixing game development with artificial intelligence has already proven to be a controversial topic, but it’s not something Unity Technologies (the company behind the Unity game engine) is shying away ...

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...

Walmart has released a free, official commerce software development kit (SDK) for Unity developers to "seamlessly integrate Walmart products, or your own merchandise via the Walmart marketplace, ...

Currently, Microsoft’s long-running Cloud Gaming service is limited to players who have a Microsoft’s Game Pass subscription. Now, new reporting suggests Microsoft is planning to offer non-subscribers ...

Game characters have come a long way in the last few years, but Genies — the company best known for its ultra-stylized digital avatars — is kicking that evolution into high gear. After announcing a ...

Google's Gemini 3 AI impresses with advanced multimodal and coding capabilities. Gemini 3 enables users to create interactive websites, simulations, and video games easily. Strong reviews for Gemini 3 ...

Shares of Unity gained after the gaming-software company said it is partnering with Epic Games to give developers who use Epic's Unreal Engine access to Unity's cross-platform commerce platform and ...