Never “handle” an objection (do this instead) 👇 Sales trainers teach you to overcome objections for your prospects. That’s exactly why they shut down. When you answer their concerns for them, they feel like you’re just trying to close the sale. It triggers their defense mechanism. But when you help them work through it themselves, they convince themselves to buy. Their brain tells them it was their idea. Here’s the 3-step framework to make them overcome their own objections: Step 1: Defuse Don’